Question: I have written 35 eBooks covering subjects on techniques and exercises of how to empower your mind to make money. The eBooks emphasize any given income opportunity. Should I have a separate website, squeeze page, sales page, order page, thank you page, and up sell page with each eBook? If so, is the opt-in the same for all 35 websites and goes to the same list?
Or should I put all 35 books on the same website and offer package deals of 10, 25, and 35 eBooks? If I do this one website format should I have a category format that contains the 35 eBooks along with a description for each eBook? Or will there be any advantage to doing both?
Answer: Your question really centers on creating a marketing plan for the 35 eBooks. Having 35 eBooks is definitely a good problem to have. To answer your question, let me explain how I would think about this situation in my mind. How I would go about it might sound different than how you are viewing the situation.
Here are the first four steps I would take for your 35 eBook marketing plan:
Step #1: Think about your 35 eBooks. Which books are the top sellers? You will use these top sellers in your marketing.
Step #2: I would have one main squeeze page. I would buy a domain that is separate from the eBooks. Make this website your main squeeze page.
Step #3: Then take the top 3 to 5 best sellers and write sales letters for each of these sites. Then split test the sales letters. Place these sales letters on your main squeeze page. Determine which sales letters convert the best after you drive the traffic to the main squeeze page.
Step #4: Once you have figured out which sales letter has the highest conversion rate then make that sales letter the main sales letter on your squeeze page. Optimize this top converting sales letter.
Basically, after people opt-in to your main squeeze page have them land on the best converting sales letter you have. Once you have the top sales letter working for you then look at the eBook that is in the sales letter.
These four steps will get you started on your eBook
Author Resource:-
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